Important guests like Massimiliano Ferrari, Ferrari Licencing and Retail Director, Ion Bazac, President of Forza Rossa, arrived at the grand opening, but all eyes were on the special guest, Ferrari’s F1 driver Giancarlo Fisichella. Fisichella’s part in the grand opening included cutting the ribbon, signing the counter and greeting the fans.
“Ferrari is a dream and a whole ensemble of special values: sportivity, fun to drive, performance, excellence and quality. Values that Ferrari has been cultivating for more than 60 years. There is a true effervescence for the Ferrari spirit and lifestyle among its fans, passionates and owners, despite age and status. By opening the Ferrari Store in Bucharest, all these values get closer to its many followers in Romania, who have now the possibility to own and complete the emotion of the brand”, stated Ion Bazac, President Forza Rossa.
The Bucharest Ferrari store will join the other stores in Milan, Rome and Venice (Italy), London (UK), Barcelona (Spain), Athens (Greece), San Francisco and Miami (USA), Macao (China) and Dubai (UAE), the largest in the world. Their aim is to market the Ferrari brand, as Ferrari Stores all over the world offer the fans everything from caps to F1 car parts. The Ferrari Store concept was recently adopted by Lamborghini, which opened such a store outside Malibu, near Los Angeles.
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